Star Wars, The Old Republic: The Evolution of Gaming?

We’ve seen Star Wars games by the dozens and MMORPGs by the handful. Even a Star Wars-based MMO is nothing new. The franchise alone doesn’t always sell games, which are inevitably judged on their own merit.

So what makes EA and Bioware think they can profitably challenge industry behemoth World of Warcraft and its competitors? Is the Force with them?

I tested Star Wars: The Old Republic this weekend, possibly the most ambitious game ever made. It was innovative and surprising, and takes the genre in new directions as promised.

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Dear Apple…

…thanks very much for the flawless OS upgrade. As usual, it has gone smoothly and without problem.

I also appreciate the specific nature of communicated errors, allowing me to troubleshoot quickly and accurately, with a minimum of search engine use and throwing objects through walls. Your patching process is so efficient that its only equal is your communication process.

Thank you for bricking my $400.00 device under the guise “upgrades”. I can’t tell you how much I appreciate this, as I’m sure that lacking access to music, movies, directions, email, time and temperature at my fingertips is an overall boost to quality of life.

I’m certainly better off without the music library I’ve spent thousands of hours acquiring and organizing, to say nothing of my alarm clock and to-do list. Thanks again.

I’m a Jedi, like my father before me.

Greetings Lomerell,

Your account has been selected to participate in an upcoming Star Wars™: The Old Republic™ Beta Weekend Test. If you have previously tested or are currently participating in an ongoing test, you will be invited again. Additional details for this upcoming test will be announced soon.

As part of this test, we will be partnering with games industry sites to distribute additional beta codes as necessary. This will help ensure we meet our population goals, so we can effectively stress test our servers in preparation for launch. Please do not acquire and redeem one of these codes as it could jeopardize your ability to participate in this test.

As a reminder, should you choose to participate, everything associated with this test (game information, process, forums communication, etc.) is confidential and may not be discussed outside of the Game Testing forum. Additionally, your participation in the Game Testing Program is subject to the Game Testing Agreement.

May the Force be with you,
The Star Wars: The Old Republic Team

Offered two jobs in two hours…what unemployment?

The morning of November 9th, I assisted visitors with conference room AV. They wore suits and the relaxed confidence of experienced businessmen. I wore blue jeans and my customer service smile. I made them laugh first and projected their content second. I don’t just connect cables and press the right buttons, I explain what I’m doing and why. I provide clear instructions, offer alternatives, pros and cons. I advertise how easy it is to reach me with questions.

“Want to come work in Iowa?” one asked. “We have an IT guy, but we kind of want to choke him.”

Obviously that’s at least half-kidding, but I made a good impression. They remember me as helpful and courteous. If I applied, I’d be ahead of other candidates.

The second offer was more serious. Continue reading

First WoW-theme shirt SOLD

You may know I’ve been making a buck from turns of phrase in my preferred industry (gaming), but most sales so far have been Starcraft 2 themed apparel, specifically the “GLHF are the last four words you’ll ever hear” tshirt.

I finally decided to advertise that particular product when I made my first WoW-themed sale:

A t-shirt that says “Don’t tell my guild…I’m <AFK>”.

I don’t know if this is related to the advertising or just that my first WoW-preferred customer found the product, but either way, it was cause to celebrate.

I’m much prouder of my line of “Save a tank, hug a < Healer >” line of apparel, one says “Healer” literally, the others say, “hug a…” Shaman, Priest, Druid, etc.

Sometimes you don’t know what the customer wants until the customer shows you, though. Money talks.