Tag Archives: Cleaning Service

Ethics: Should faith be used in advertising?

Every Monday, I explore a different ethical dilemma. Today, I examine whether aspects of faith should be included in advertising.

A friend on his commute spied a cleaning service van. The twist? Their services were faith-oriented, and they weren’t shy about advertising their work on God’s behalf. (Or perhaps God’s admiration of their labor.)

Is this sort of marketing ethical? Does it boast refreshing honesty? Or does it pander to please, thereby generating additional revenue?

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When should you give God credit? Should Faith be in advertising?

I’m excited to announce some tough topics in coming editions of Ethics.

The Chilean miner rescue has prompted numerous “Thank God”s to be proffered. Does crediting God minimize human effort? Do we credit God for results we dislike? More importantly, does God want the credit?

These questions will be addressed in Monday’s issue of Entertaining Ethics.

A cleaning-service van with a Christian banner prompted a disturbed reader to ask:

Should faith be used in advertising?

That’s a tough question. An active faith should be part of anything you undertake. But does it cheapen the message itself? Does it exploit faith in pursuit of the almighty dollar?

These questions will be answered in the October 25th edition of Entertaining Ethics.

Tomorrow’s edition of Research Required will explore how to get into the mind of a soldier, as well as building a world in which the murder of an infant would not immediately be viewed as a war crime (which it is in the real world).

Ethical dilemma is a superb way to explore tension in fiction. But these are important questions to answer in reality too.